Definition Commercialization

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."--Lary May, Professor of American Studies, University of Minnesota"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities--the television commercial."--Mark R. Morris, Chairman, Bates North America"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."--John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading,capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."--Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

Today hop growing remains a viable commercial enterprise only in parts of the far western United States--notably in Washington. But, as James Fenimore Cooper remembered, the mid-nineteenth century in Cooperstown, New York, was a time when "the 'hop was king, ' and the whole countryside was one great hop yard, and beautiful". In Tinged with Gold, Michael A. TomIan explores all aspects of hop culture in the United States and provides a background for understanding the buildings devoted to drying, baling, and storing hops. The work considers the history of these structures as it illustrates their development over almost two centuries, the result of agrarian commercialism and nearly continuous technological improvement. In examining the context in which the buildings were constructed, Tomlan considers the growth, cultivation, and harvesting of the plant; the economic, social, and recreational activities of the people involved in hop culture; and the record of mechanical inventions and technical developments that shaped hop kilns, hop houses, and hop driers and coolers in the various areas where the crop flourished. The work challenges assumptions about the noncommercial nature of American agriculture in the eighteenth and early nineteenth centuries and raises important questions about the "folk" tradition of hop houses, arguing that the designs of these buildings were rational responses to commercial imperatives rather than the continuance of arcane English or European customs. Tinged with Gold brings hop culture to life as it explores the history of this neglected aspect of rural agriculture. Because the work demonstrates that the significance of a relatively obscure building type can befully appreciated if placed in its historical context, it provides a model for studying other rural structures. Drawing upon an impressive array of primary and secondary sources, this work is a definitive history of hop culture in the United States.

1994 expanded World Health Organization AIDS case definition - The 1994 expanded World Health Organization AIDS case definition came around through the developments in the understanding of the spectrum of severe HIV-related illness both in developed and developing countries, and the increased availability of laboratory diagnostic methods, a meeting was convened in Geneva, Switzerland by the World Health Organization Global Programme on AIDS to review the 1985 World Health Organization AIDS surveillance case definition (Bangui definition) and to modify and expand them for use in adults and adolescents. Both the 1985 World Health Organization AIDS surveillance case definition and the 1994 expanded World Health Organization AIDS case definition are case definitions for AIDS ...

Persuasive definition - A persuasive definition is a type of definition in which a term is defined in such a way as to be an argument for a particular position (as opposed to a lexical definition, which aims to be neutral to all usages), and is deceptive in that it has the surface form of a dictionary definition. As such, when a definition is recognized as persuasive, it is not accepted as legitimate, and often considered fallacious.

Precising definition - A precising definition is a definition that extends the dictionary definition (lexical definition) of a term for a specific purpose by including additional criteria that narrow down the set of things meeting the definition.

Stipulative definition - A stipulative definition is a type of definition in which a new or currently-existing term is given a new meaning for the purposes of argument or discussion in a given context. This new definition may, but does not necessarily, contradict the dictionary (lexical) definition of the term.

definitioncommercialization

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